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Billy Apple® A Brand Looking for a Product Exhibition


Sun 26 Sep 2021, 9:30am–5:00pm
Mon 27 Sep 2021, 9:30am–5:00pm
Tue 28 Sep 2021, 9:30am–5:00pm
Wed 29 Sep 2021, 9:30am–5:00pm
Thu 30 Sep 2021, 9:30am–5:00pm

Where: MTG Hawke's Bay, 1 Tennyson St, Napier, Hawke's Bay / Gisborne

Restrictions: All Ages

Ticket Information:

  • Admission: Free
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Listed by: MTG Hawkes Bay

The naming of a new apple cultivar Billy Apple® fulfils a long-held ambition for the artist and is the natural culmination of his 1962 self-branding exercise.

Billy Apple® A Brand Looking for a Product 1962—2020 looks back to Apple’s name change and the way Apple created artworks that referenced his name.

Centred on his ambitious collaboration with Hawke’s Bay scientist, Allan Smith, which began in 1999. The exhibition, traces the story in which Apple sought an apple to distribute commercially under the licence Billy Apple® Ltd.

This exhibition closes at the end of October.

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