BizNet - How to Leverage Your Blog As an Effective Marketing
27 Nile Street West, Nelson, Nelson / Tasman
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Across the globe and spanning all industries, companies are leveraging content to showcase their expertise, connect with their audience, and build meaningful relationships.
Sadly, many fail to get the traction they’re hoping for. Although they may be publishing regular blog articles, newsletters, or social media posts, their content isn’t moving them closer to their marketing goals. They end up investing precious time and money with little impact.
Often, a lack of strategy is to blame for the lack of outcome.
In this presentation, Helena will share with you how to create an effective content marketing strategy that supports your overall business goals.
She will cover points like:
- Understanding your brand values and brand identity
- Helping you set clear and measurable content marketing goals
- Determining which types of content you need to reach your goals
- Understanding which key customer problem your content solves
- Conducting SEO keyword research to ensure your content is found
- Crafting a content roadmap that tells a coherent and compelling story to captivate and engage your audience
- Creating an editorial calendar that sets out an optimal publishing schedule
So you can create a content marketing strategy that helps you win your markets by reaching, inspiring, and connecting with the right people.
About Helena Merschdorf:
Helena is a website copywriting and content marketing consultant who brings a wealth of copywriting experience, research skills, and marketing expertise to the table.
Drawing inspiration from her clients’ ideas and aspirations, she uses data, research, and conversion strategies to help them increase website traffic, convert leads, and make a positive difference in their industries.
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