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Why Creating A 'Brand' Should Be Your Priority In 2021


Tue 25 May 2021, 9:30am–11:30am

Where: Hawke's Bay Business Hub, 36 Bridge St, Napier, Hawke's Bay / Gisborne

Restrictions: All Ages

Ticket Information:

  • General: $30.00
  • Hub Club: $25.00
  • Additional fees may apply

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  • To be over 18 years old
  • Visa/Mastercard payment
  • NZ drivers licence or passport
  • First instalment paid today
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Listed by: BusinessHB

Building a ‘brand’ and not just a business should be your priority in 2021. This session is designed to help you develop a deeper and more connected brand that helps build loyalty and ultimately sales.

More than your logo, this is about how you communicate with your clients on a different level to elevate the experience and have them become your biggest advocates.

This session is about connecting the dots between the internal and external parts of your business.

The first half of this Coffee Talk is a presentation from our speaker Michelle. Around 11.00 am morning tea will be served and the session finishes with networking, while you enjoy another tea or coffee.

Michelle will provide a clear understanding for how to connect your brand to your audience.

- Define messaging and brand content pillars
- Understand your language and tone of voice
- How to get consistency in your brand touchpoints

Who should attend?
Are you struggling to find your brand voice & messaging, feeling disconnected from clients and current branding then this session is for you.

Michelle will help you to connect the dots with all the touchpoints in your business (logo, colours, websites, social media, staff).


Michelle is the creative behind Half Light Studio, a multidisciplinary design and business strategy studio dedicated to helping small businesses and creatives create and grow conscious and sustainable brands particularly in the digital space.

An experienced designer, developer, marketer and business strategy coach who has a wealth of expertise working for and alongside small-to-medium businesses across a variety of industries.

Her approach to brand growth centres on supporting clients to gain clarity on their values, streamlining and organising their systems and elevating their processes in order to create conscious business models filled with nourishment and purpose.

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