Women's Work: Underexposed

Women's Work: Underexposed is a unique photography exhibition showcasing 24 female professional photographers in New Zealand.

The collective behind Women’s Work wants to flip the idea of being ‘underexposed’ onto the audience, so the exhibition becomes an opportunity to see what they’ve been missing, rather than simply drawing attention to a lack of representation.

Women make up the majority of photography students in NZ universities, up to 70–80% in some courses, however the number of women professional photographers represented by top photo agents in NZ is much lower, closer to 16%. It is the collective’s hope that by uniting, they can challenge the norms in the photography industry and create a level playing field for all. They are supported in this mission by Eight Production who have a strong commitment to empowering women in the film industry and work towards a 50/50 pledge equal representation of men and women on set.

Saatchi & Saatchi, who created a campaign exploring the show's theme of ‘Underexposed’ for the exhibition, have crafted a new and provocative strategy to convey Women’s Work's message in The Case Study Project. The new campaign is a direct call out to the advertising and creative industries, including Saatchi & Saatchi itself, to seek out the many talented women photographers working in NZ.

A special thanks to all our supporters: AIPA (Advertising and Illustrative Photographers Association), Sony, Auckland Council, Ellen Melville Centre, Saatchi & Saatchi, Eight Productions, Omni Graphics, Pacey Production Company, Frank Advice, and IDC(Image Driven Content).