Eventfinder & NZLive Form Public-Private Partnership

Wednesday 23 December 2009

Two New Zealand online event calendars are joining forces to create a single, comprehensive website serving the cultural sector.

The websites, privately-operated eventfinda.co.nz and government-operated NZLive.com, have negotiated a private-public partnership which will combine the power of Eventfinder’s world-class technology platform with the extensive cultural content from NZLive.com. 

Eventfinder.co.nz and NZLive.com received 183,000 and 72,000 unique visitors during Novermber (Nielsen). The combined audience is expected to cement eventfinda.co.nz’s position as one of New Zealand’s Top 30 websites. 

The Ministry for Culture and Heritage’s chief executive Lewis Holden said the “bigger, better website” was good for all involved.

“It’s good for artists and arts organisations because they get maximum exposure by entering their events for free in one place and have them appear in many places; it’s good for cultural consumers here and overseas because they have one great site where they can find out what’s on; and it’s good for all New Zealanders because it’s a smart, cost effective solution,” Mr Holden said.

Eventfinder chief executive Michael Turner said one of main benefits was bringing the two current website audiences to one destination. 

“The events content currently on eventfinda.co.nz and NZLive.com is syndicated to a range of other websites. Combining the sites will make the events and attractions available across many more sites including Stuff, the NZ Herald, Yahoo!Xtra, MSN NZ, AA Travel, Jasons, Tourism New Zealand, Air New Zealand and the MetService. And all of these websites will now have the benefit of truly comprehensive, national events coverage,” said Mr Turner. 

The transition of content from NZLive to Eventfinder is planned for early in 2010.

Michelle Tayler, Communications Manager, Ministry for Culture and Heritage ph 04 496 6185, 027 256 7778 
Michael Turner, CEO Eventfinder ph 09 365 2342, 027 4747 501