ATEED

Auckland Tourism, Events and Economic Development (ATEED) is a council-controlled organisation, which will help lift the Auckland region's economic wellbeing, and support and enhance the ability of the region to compete internationally.

ATEED will rationalise and consolidate events and economic development activities across the region to achieve a consistent approach.

The organisation has a significant role in attracting and planning for major events, like Rugby World Cup 2011. It will also continue the work of Tourism Auckland in marketing Auckland as a destination, developing tourism products and running visitor information centres.