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A Manatū Taonga audio guide to the town of Bulls and its use of puns. Check out the Ministry for Culture and Heritage's audio guide in the image carousel above.

The small town of Bulls is known for its punning signs, which proclaim the medical centre to be 'cure-a-bull' and the museum 'memor-a-bull'. Bulls is named after James Bull, who built an inn at nearby Scotts Ferry on the Rangitīkei River estuary. He later set up a store and timber mill around which the town of Bulls grew.

Lower Rangitīkei,

Soci-a-bull sign,

Harbour, river and lake ferries,

Archival audio sourced from Radio New Zealand Sound Archives, Sound files may not be reused without permission from Radio New Zealand Sound Archives (Reference number sa-d-03518-pm).

Roadside Stories are a series of audio guides to places of interest on major road trips in New Zealand. Each guide tells the story of an attraction along the way -- its people, its history, its cultural and natural significance. For more information about Roadside Stories visit

Map showing Incorrig-a-bull Bulls - Roadside Stories