A Beginners Guide to Marketing Planning
36 Bridge St, Napier, Hawke's Bay / Gisborne
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In this 2 hour workshop, gain clarity on how to create and implement a marketing plan.
We will cover:
- What you need to have in place before you even think about marketing planning
- What you need to know about the people who buy from you (and why you need to know it)
- The importance of consistent messaging about your business and what it offers
- Setting marketing objectives
- What's a good, workable marketing plan looks like
- What you need in a marketing plan to ensure it’s an effective document, not just something to tick off your to-do list and then forget about
- How to measure whether your plan is effective or not
These people should attend... People who are responsible for marketing a small business, and who feel like their marketing efforts could be improved with some guidance on how to pull a robust marketing plan together.
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