Demystifying the New Product Development Process

Food Product Development Workshop
Join us for an informal and hands-on workshop aimed at demystifying the new product development process. You’ll leave with tools and tips to apply in your own business and an understanding of market validation, creating a new food product and the essence of the product development process.

You may be eligible for Regional Business Partners Capability Development vouchers which may cover up-to half of your course cost. You must already be operating as a business and be GST registered. Other conditions apply. Please contact your local Regional Business Partner for more information on eligibility.

The course will cover:
- Market validation
- Who and where are your potential customers?
- What is important to them?
- How much are they prepared to pay?

Creating a new food product
- How and where can you make a new product?
- Determining costs and understanding pricing
- Understanding the basics of food safety and labelling
- Future-proofing – risks, planning for scale, planning for line-extensions
- Intellectual property planning and protection

The essence of the product development process
- Questions to be asked each step of the way
- Resources and support available

The day will conclude with a case-study and an informal discussion/Q&A session.

This course is suitable for:
​​​​​​​Brand Managers, Marketers, Product & Packaging Technologists, and those in sustainability guiding roles.
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Facilitated by our team of experts including:
Nicky Solomon - Business Development Manager, NZ Food Innovation Network
Julian Dirks - Eftech Food Technology Consultant
Simon Taylor - Fresh Perspective Insights