Railways Studios Book Launch
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Join us to celebrate the launch of Railways Studios: How a Government Design Studio Helped Build New Zealand, by Peter Alsop, Neill Atkinson, Katherine Milburn and Richard Wolfe, published by Te Papa Press. All welcome.
About the Book
On the 100th anniversary of its creation, this book celebrates Railways Studios – the design studio of the New Zealand Railways – and its role in helping build and connect New Zealand. It’s a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920–1987).
The Studios’ advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street.
Whatever the promotion – from rail travel and tourism to enlistment in the army, clothing and health promotion – the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves.
This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of Railways Studios, detailing its formative place in New Zealand design and art history.