Social Media Marketing for International Education Industry

ISEA is an Education Agent support organisation based in Auckland, New Zealand offering comprehensive agent training and an industry approved accreditation programme to support education agencies which promote New Zealand as a study destination.

ISEA have a connection with one of the most experienced social media minds in the country – Claire O’Connell from The Classroom to deliver a full-day Social Media Marketing Workshop tailor made for the stakeholders of the International Education industry.

Education agents, education providers, international education industry service providers or anyone else who is interested in how to do social media marketing in the international education industry is welcome to sign up for the workshop.

Introduction to Presenter

Claire began her social media career with Myspace in 2006 in Sydney before going on to work at both Bebo and Facebook in London before returning to New Zealand at the beginning of 2013 to run Facebook’s advertising operations here. Claire left Facebook in 2015 in order to pass on all the knowledge and experience she has gained in social media to help other kiwi businesses thrive. Everything you will learn in her masterclasses are either insider tips from Facebook, success stories from clients, or strategies she is now using for her own business.

Claire has put together a tailor made workshop designed to build your confidence and arm you with the knowledge, tools and tips to get the most out of your social media marketing. It focuses on Facebook, Instagram & LinkedIn and covers everything from content to campaigns. You will get a mix of presentations and hands-on workshopping, and attendees will also receive a dropbox full of follow up materials.

Session 1 Organic tactics: 10.00am – 12.30pm

-What makes up a good social strategy.
-Platform demographics, strengths & weaknesses. (Instagram, Facebook & LinkedIn).
-Tips for organic growth.
-What makes great content?

Session 2 Paid advertising: 1.00pm – 4.00pm

-Setting up a campaign – structure, best practices for ads etc.
-Target audiences
-Building Awareness
-Lead Generation for potential students
-Retargeting

Platforms: Facebook, Instagram & LinkedIn

Note: Attendees much bring their own laptop to the seminar for use during the workshop.