Starting an Online Business

Find about this rapidly growing way of doing business: case studies; market research; shopping cart; getting online; marketing and advertising - intermediate PC skills required.

On completion of this course, students should be able to demonstrate an understanding of the following:
- Learn about the differences between traditional commerce and e-commerce
- Understand the competitive landscape and how to conduct market research
- Find out what skills you have and what skills you will need
- Understand what keywords are and why they are so important
- Learn about what Trademarks are and why they are so important
- Understand how to choose and effective domain name for your business, both the business name and keyword friendly domain name
- Learn the key terms about website development and how to select a website template or web designer for your website project
- Learn about e-Commerce and what payment gateways are about
- Understand frieght and shipping with respect to online shopping
- Learn some search engine basics and how to monitor traffic to your website.