Auckland Behavioural Science Network
Cnr High St & Freyberg Plce, CBD, Auckland
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Venue — Elizabeth Yates Room
We get together to discuss latest research in human centred design, behavioural economics & science with best-in-class applications to the private and public sector. It's a platform to network, meet and chat about behaviour change with other like minded professionals, academics, students, thinkers and do-ers.
Session for the day: Two behavioural science case studies
Case Study#1. Behavioural Science application in Business & Digital — We will share how simple interventions using Behavioural Science can improve customer engagement through email direct marketing. In this session, we will take you through the process of how we explored the barriers to the target behaviour, who were involved in the process, how we came up with interventions, and what we learned from the results.
Gianni Alfredy - Behavioural Insight & Strategy Manager at Fonterra
A behavioural science practitioner with market research and neuromarketing background. Gianni has a BA in Psychology and an MSc in Behavioural and Economic Science. She has been applying her knowledge in the Consumer Goods and Tech industries.
Rob Davies - Business Development Manager at Fonterra
Rob started his career as a consultant in several big business and accounting firms. He is now responsible for developing and delivering successful digital customer experiences, as part of a digital transformation programme.
Case Study#2. Clean and Clever Energy Nudges — We will share our behavioural research using the Nudge Testbed platform and four evidence based "nudges" for motivating small and medium businesses to reduce their carbon emissions.
Vishal George - Chief Behavioural Scientist at Behavioural by Design
Vishal is a global practitioner and has embedded behavioural science into the strategy for NZ Police, Starbucks (USA), Adobe (India), Westminster Council (UK) and Public Health England (UK). He is on a mission to make behaviour change tools more accessible for teams to achieve their social, climate and wellbeing outcomes.
At 6pm , following our presentations and reflections , we may move our to a pub nearby for a discussion/networking over a cheeky drink (alcoholic or non alcoholic option).
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