Instagram 101
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Instagram can be an effective marketing platform to create awareness for your brand, products/services and to find new customers.
This course will serve as a great introduction to instagram and will help grow your confidence in understanding and using instagram as a marketing tool for your business or organisation.
Designed for
Business owner or key staff member who wants to improve their understanding of instagram and who is seeking tips around optimising their instagram account in order to leverage all the features fully. Aimed at beginners to beginner/intermediate.
Learning objective
When used correctly, instagram offers the opportunity to showcase your brand’s personality, story and connect with potential customers.
Learn the key factors for a successful instagram platform, the latest features and gain valuable insights to increasing your fans and engagement.
Learning content
We will navigate through the key elements of instagram, showing you best practices that you can implement immediately on your account.
Who uses instagram
Overview of the anatomy of your instagram account (name, bio, highlights, stories, posts, carousels, reels)
What you should include and not include in your instagram bio
Understanding the basics of the instagram algorithm
Relevant examples
Learning outcomes
Walk away with the ability to:
Identify the key elements for an effective instagram account
Create strategic objectives for your instagram marketing
To feel more confident around using social media for business
Duration
Two hours: 10am-12pm
Facilitator
Philippa Crick
Key Note Speaker | Director of Cre8ive Marketing Ltd
A leading marketing expert, Philippa has been developing and delivering marketing and social media training since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their overall marketing strategy and how to better manage their social media marketing.
A confident and passionate speaker, she regularly runs group courses as well as in-house corporate training sessions and is a keynote speaker at events around the country.
Philippa has an extensive marketing background particularly in branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.
Next learning steps
DIY Search Engine Optimisation – 8 steps anyone can follow to get their website up the rankings
Understanding the Facebook Algorithm
Improve your local search rankings
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