Eventfinder Launches Australian Event Marketing and Ticketing Platform

Tuesday 13 September 2011

Eventfinder has launched its award winning technology platform in Australia. The VC-backed company is transforming the events and live entertainment industry with its innovative approach to event marketing and ticketing.

Eventfinder is pleased to announce its expansion into the Australian market with the launch of eventfinder.com.au. Eventfinder is the world's only integrated event marketing, syndication and ticketing platform, providing event promoters, organisers, venues and artists the ability to list and manage their own event information, distribution and ticketing services.

"The site has far exceeded initial expectations. After only two weeks we've listed over 4,000 events nationally across Australia" says Eventfinder's chief executive, Michael Turner.

"The site is already attracting over 2,000 visitors a day and growing fast. That's extraordinary considering we haven't done any marketing yet".

While many applications service a small part of this market, Eventfinder enables the events and live entertainment industry to list and manage their own event information for free, while the company generates revenue from premium placement, newsletter marketing, ticketing services and overseas licensing.

Eventfinder is a nationwide service, including regional Australia as well as the major metropolitan areas (BrisbaneGold CoastNewcastleSydneyCanberraMelbourneAdelaide and Perth), and covers the full spectrum of events, from major concerts, sports, festivals and theatre to underground gigs.

The platform enables promoters, venues and artists to sell tickets online without giving up control over customer relationships, providing completely transparent financial reporting, and removing the industry practice of charging exorbitant transaction fees, delivery or convenience charges to end consumers.

The company has recently completed a funding round with the specific objective of gaining traction in the Australian market, before launching in the United States and South-East Asia.

About Eventfinder

Eventfinder is a globally focussed event promotion and ticketing platform, and is the dominant provider of event information in Australia and New Zealand. Founded in 2006, eventfinda.co.nz is a Top 25 website (Nielsen) and the exclusive supplier of syndicated event content to media websites such as Yahoo!, MSN, NZ Herald and Fairfax, with a further 100+ syndication arrangements with other online media and print publications.

For more information visit eventfinder.com.au or eventfinderpro.com.