Lost for Words? Writing Compelling Marketing Messages

Lost for words?
Are you looking for a way to improve your marketing and social media posts?
In this two-hour workshop, you’ll learn two simple techniques to make your words really grab your potential customers’ attention - and persuade them to buy from you.

You must register on our website to attend this workshop: https://www.hbchamber.nz/events.../events/lost-for-words/

We’ll cover off:
Where to find the words
Where to find the words that seem to magically resonate with your ideal customers (hint: we just reflect their own words back at them).
Using free AI tools to put the words together
You’ll learn how to use a selection of free AI tools to draft the words you use in your marketing to get your target customers to take action.
This workshop is perfect for small business owners and marketing professionals who want their marketing to be more effective.

Participants in the workshop will leave the workshop with:
an understanding of AI tools and some techniques to create effective social media content
the knowledge of how to leverage their customers’ own words to create compelling marketing copy
the improved ability to create content that really resonates with their target audience
the opportunity to network with other local business owners

About your presenter
Kathryn McGarvey has more than 20 years’ marketing experience and now runs The Meaningful Marketing Company, based in Napier. She spends her days interviewing people, digitally eavesdropping and generally engaged in wholesome snooping on behalf of her clients, (to help them better understand their customers and what will make them buy).
She’ll tell anyone who’ll listen that talking to your customers and using what they tell you in your marketing is a ridiculously easy way to get an edge on the competition and grow your business.

Hosted By
Creative Arts Napier - Your community gallery- Nestled in the heart of Te Matau-a-Māui.