ASB Perspective 2025 (NZ AgriFood Week)

We’ve successfully sold ‘brand New Zealand’ to the world – now how can we practically bring it home to enhance our sector’s future?

Six female leaders, nationally and globally renowned for their work and contribution to the primary industries and food value chain, will gather to answer this question and more.

Refreshed for 2020, this popular event will now take the form of a unique ‘boardroom’ style discussion, giving the audience a first-hand glimpse into their purposeful, stimulating conversation. Together these leaders will address how we can continue to build pride, excitement and awareness of what’s happening within New Zealand to our own communities, government and investors.

Attendees will walk away with insights into the future of our industries, inspired to implement the thought-provoking ideas and actions the discussion generates.

Perspective 2025 Speakers:
- Carla Muller - Director & Agricultural Economist, Perrin Ag Consultants (Event Chair)
- Rachel Taulelei - CEO, Kono NZ
- Rebecca Smith - Director, New Zealand Story
- Lee-Ann Marsh - Global Market Innovation Manager for Beef & Lamb New Zealand
- Trish Rankin - Dairy Woman of the Year

Provenance Breakfast:

Following the event, your ticket will include a not-to-be-missed, locally sourced breakfast hosted at Te Manawa and presented by Brew Union. The breakfast will be a showcase of some of the best and brightest food products and producers from the Manawatū-Whanganui region.