Demystifying the New Product Development Process

Demystifying the New Product Development Process

Join us for an informal and hands-on workshop aimed at demystifying the new product development process. You’ll leave with tools and tips to apply in your own business and an understanding of market validation, creating a new food product and the essence of the product development process.
The course will cover:

Market validation
Who and where are your potential customers?
What is important to them?
How much are they prepared to pay?
Creating a new food product
How and where can you make a new product?
Determining costs and understanding pricing
Understanding the basics of food safety and labelling
Future-proofing – risks, planning for scale, planning for line-extensions
Intellectual property planning and protection
The essence of the product development process
Questions to be asked each step of the way
Resources and support available
The day will conclude with an informal discussion/Q&A session.

Facilitated by our team of experts including:

Nicky Solomon – Innovation Specialist, NZ Food Innovation Network

Julian Dirks - Food Technology Consultant

Simon Taylor - Fresh Perspective Insights

This workshop is brought to you by Trust Tairāwhiti and the New Zealand Food Innovation Network. This is an open invitation event – please share with your network. Registration is required - to register, or for more information, contact sarah@trusttairawhiti.nz .