The Art of Social Selling
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The 3-hour live, online PD Training Art of Social Selling course teaches you how to use social media platforms effectively. If you are not leveraging your personal brand via LinkedIn, then you are leaving money on the table.
More than 50% of revenue across 14 major industries is generated by social sales. 75% of B2B buyers and 84% of C-level executives are influenced by social media when making purchasing decisions.
Nearly two-thirds of social sales professionals and 90% of the top performers use social networks.
Leaders in social sales attract 45% more sales than their peers and are 51% more likely to reach their quotas.
Nearly 70% of sales professionals use social selling tools for lead development. We use secure Video Conferencing with interactive features such as live polling, screen sharing, whiteboards, live chat and breakout sessions. Please discuss your preferred platform, most commonly we use Microsoft Teams, Skype for Business, Webex or Zoom upon request.
These courses are facilitated in English, and are open to people from different industries across Australia, New Zealand, USA, Singapore, Malaysia and Hong Kong - this is a short but powerful learning experience that gives you global collaboration opportunities. Our trainers and processes have been refined to give you a personalised learning experience where it is specifically targeted to your needs.
Learning Outcomes
Enhance Your Profile – creating a professional and effective profile that attracts people to connect with you and ask more about what you do.
Engage and Connect – how to leverage your profile and connect effectively with prospects, clients and partners and engage them in a nurturing and effective manner.
How to build relationship with connections – Adding value to the relationship and using that to move the prospect to the next stage. Add value by creating or curating content that establishes you and the problems you solve.
How to convert them to a client - Asking for permission to take the conversation offline and position a sale or a new opportunity.
Course Outline
The Art of Social Selling - 3 hours - Lesson 1
Stronger Brand and Profile
Develop a stronger brand and profile that delivers you results
The Art of Social Selling - 3 hours - Lesson 2
Growing a Community
Grow a large, focused, evangelical community of potential customers, clients, and partners using LinkedIn
The Art of Social Selling - 3 hours - Lesson 3
Becoming a Trusted Expert
Establish yourself as the trusted expert in your industry
The Art of Social Selling - 3 hours - Lesson 4
Creating Warm Leads
Create warm leads by moving people from social media engagement to booking meetings.
The Art of Social Selling - 3 hours - Lesson 5
Directing Social Traffic
Drive social traffic to your company page
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