Writing for Impact

Are you interested in developing or sharpening your writing skills? This workshop will teach you practical tips that can be applied immediately, and a new approach to writing that will make an immediate difference.

This session will change how you approach and complete writing tasks, and give you the skills to attack any writing task with confidence. You’ll learn about the principles of good writing and how to draft, edit and evaluate your work. We’ll cover how to write for media (media releases and OpEd), how to write for blogs, and how to write for newsletters and other formats such as customer letters.

You’ll also learn how to write for different audiences, how to identify story ideas and how to turn them into content that you can use to tell your story and promote your brand. And finally, you’ll pick up hints and tips to improve your writing, and learn how to simplify your writing while losing none of its impact.

You’ll come away with an understanding of where to invest your time, and how to build your document, addressing its strategy, structure, and style.

Presenter - Brenda Newth, PR Coach

I'm a PR specialist, coach, freelance journalist, and toastmaster with more than 20 years' experience. Before that I was a chartered accountant for 13 years.

I love writing and talking about business, and for me, the worst day in communications is way better than the best day in accountancy!

Sharing my knowledge to help my clients build their brand and reputation by telling their stories and connecting them more authentically to the audiences that matter, is what gets me up in the morning.