Digital first agility with Eventfinda Advertising
and Auckland Philharmonia

Feature focus

Advertising

Email Campaigns

Joshua Clark, Auckland Philharmonia’s Marketing & Audience Development Coordinator, said about his experience working with Eventfinda,

“The Auckland Philharmonia offers a broad programme of events; from outstanding concerts featuring the world’s top artists, to the magic of Disney’s The Lion King with a live orchestra, a children’s Toi Time interactive music experience, free Community Classics concerts, and our schools outreach programme.

“We have worked with Evenfinda for at least ten years. It’s great to work with a local Auckland-based company, and it’s fantastic that they offer products that are tailored to our needs and help us to reach diverse audiences.

“It doesn't take long to set up a campaign on Eventfinda, and we love the Email Campaigns self-service tool. It is easy to use, but thanks to the additional support from the Eventfinda team setting up our audience targeting, we have been able to reach a greater number of people. A digital product means the results are clear and we can always track how well our campaigns are performing.”

“It’s a balance of three things. Firstly, Eventfinda is the biggest go-to event platform in New Zealand in terms of reach, which is a big plus. Secondly, there is a range of tools and they are easy to use.

“Finally, it’s the personalised support from the Eventfinda team. There are people on the other end of the phone or email that are always ready to respond when you need it. Being able to keep regular contact with the team gives us the agility to respond to a dynamic and evolving campaign, problem solve and achieve good outcomes quickly and efficiently, but most importantly, he tangata… it isn’t just about results. We are all working in the arts sector to create colour in the world, and the connections between us are important,” said Clark.

If you’d like to find out more about advertising with Eventfinda, get in touch.