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Promoting local and international music talent with
Plus1 and Eventfinda Advertising

I’d definitely recommend advertising with Eventfinda. There is a product for every type of event big or small.
Kurt Shanks
Plus1

Feature focus

Advertising
Ticketholder Communications

Plus1 has been using Eventfinda Advertising for over a decade

For 23 years, Kurt Shanks and his Auckland-based company Plus1 have been bringing New Zealanders unforgettable concerts and festivals. Promoting shows from contemporary superstars like The Darkness and Rufus Wainwright to classic acts like The Human League and The Proclaimers. Their events can range from small 100-capacity venues to 10,000-capacity outdoor festivals. Shanks said,

“Due to the varied nature of our events, the ticket price often varies but we like to offer a range of tickets and experiences, from VIP to tiered pricing to make live music affordable for everyone. Some venues already have ticketing contracts elsewhere, but If I have a choice, Eventfinda is usually my first port of call for ticketing as I know their systems well and trust they can do the job.”

"I love that Eventfinda is a New Zealand, Auckland-based company. The people are supportive and knowledgeable."

Kurt Shanks, Plus1

Plus1 has been advertising with Eventfinda for at least 10 years,

“I like the large and broad audience reach of the weekly Eventfinda newsletter. It gives us great promotional coverage for an act that appeals to a diverse range of New Zealanders,” said Shanks

Which Eventfinda advertising tools do you use?

I like the large and broad audience reach of the weekly Eventfinda newsletter. It gives us great promotional coverage.
Kurt Shanks
Plus1

When choosing advertising options Plus1 likes to mix up what they buy from Eventfinda depending on the type of event they are promoting saying,

“I most likely will use the weekly newsletter that goes out on a Thursday each week, but I also really like the targeted emails where we can target cities or types of concerts e.g. people who have previously attended a rock concert in Christchurch. This more targeted ad spend lets us hone in more on certain types of audiences.

I also love using Ticketholder Communications in the Eventfinda Promoter Portal. There I can send an email to people who have previously purchased tickets for a Plus1 event – that’s a real added bonus.”

Do you think you get value for money?

Budgets are tight and live music events have had a tough time in recent years so value for money is high on the priority list.

“We get a good ROI from Eventfinda Advertising, especially when shows haven’t been selling well. Social media is a big part of our ad spend too, but with Eventfinda we know we’re reaching a big range of concertgoers who may or may not be captured in our social media promotions,” said Shanks.

Eventfinda’s broad range of advertising options has been beneficial to Shanks as he manages multiple events at the same time of varying sizes, he says,

“There is a really nice range of ad options including tiles on the Eventfinda website. When I have one of those broad appeal concerts, the weekly newsletters have worked really well especially to get early ticket sales off to a good start. The targeting options we’ve used have also given great results.”

What's it like working with the Eventfinda Advertising team?

Eventfinda is a much more human ticketing company than a lot of the competition.
Kurt Shanks
Plus1

The Eventfinda advertising team works closely with Plus1 to ensure they get what they need from their budget and ads. Shanks said,

“I always trust the team to point out what would work and to let me know when new options come online. It’s always really easy to set things up and I can do some options myself in the portal where it’s easy to follow and set up a ticketholder email. If I need assistance, it’s easy to get hold of the team for help.

Over the years Eventfinda have added more and more marketing options. It used to just be newsletters but now there is Ticketholder Communications, the ability to create and target different audiences for campaigns and also the integration of the Facebook Pixel with Eventfinda - so we can see the targeting happening across different channels.”

What results do you see from advertising with Eventfinda?

The advantage of having all their data at their fingertips has been a standout for Plus1,

“Eventfinda is really good if there is a last-minute postponement of a show and I need to get in touch with all the ticketholders. It’s so simple. I can type up an email in Eventfinda and click one button to send it to all those who have a ticket to that show. This is not the case with other ticketing providers.”

"In almost all instances, Eventfinda advertising has met or exceeded our expectations."

Kurt Shanks, Plus1

Plus1 is a regular and long-time user of Eventfinda advertising for a reason,

“In almost all instances, Eventfinda advertising has met or exceeded our expectations. Our results are varied depending on our campaign but we always get strong initial sales within the first three days of Eventfinda marketing emails being sent out. 

I look at the reporting every day to see ticket sales and see what areas those sales have come from. With the advertising/marketing I track the open and click rates,” said Shanks.

Would you recommend promoters advertise with Eventfinda?

Yes, I definitely would recommend advertising with Eventfinda. There is a product for every type of event big or small.
Kurt Shanks
Plus1

“I love that Eventfinda is a New Zealand, Auckland-based company. The people are supportive and knowledgeable. Eventfinda is a much more human ticketing company than a lot of the competition. Sometimes I can just pick up the phone to Emily and do a pre-sale announcement newsletter, she quotes me and she gets it done. It’s great service and value for money.”

“Yes, I definitely would recommend advertising with Eventfinda. There is a product for every type of event big or small and it’s a digital-led company - people are spending more time online so being on the Eventfinda website or in their newsletter is far more effective than traditional forms of advertising for events,” confirmed Shanks.

If you’d like to find out more about advertising with Eventfinda, get in touch.

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