Boutique promoter Liberty Stage
and Eventfinda Advertising

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Advertising

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Liberty Stage has used Eventfinda for Advertising for over a decade, Williams recalled, 

“We’ve used Eventfinda for over 12 years. It’s another avenue to get our product out there and to reach our audience differently.” 

Eventfinda’s unique reach was a key driver for their team to invest in advertising spend, 

“We looked at how many people we could reach and how engaged they were plus the nationwide coverage that Eventfinda could offer. I could also see that we would be the right fit by seeing the other events that were advertised on the site.” 

“For every new tour I commit a similar budget for Eventfinda as historically we’ve got good results. We generally buy a Newsletter Superfeature or something in the weekly newsletter. Sometimes we have done category takeovers in tandem with the superfeature which works well for us. 

Over many years I’ve found Eventfinda to be really worthwhile and often delivering better results than from some of our other marketing channels,” said Williams. 

Eventfinda’s personal touch to advertising planning helps support Liberty Stage and its goals and matches their working style, 

“They’re always asking us what we want and offering various advertising options so we always know what’s available to us. We have always had the best result with direct marketing messages to the Eventfinda database.”

And, maintaining relationships has helped build on their success, 

“I’ve known the account managers I've worked with for several years and it's always been an excellent relationship. Whatever we need gets done very quickly and the team is very responsive and helpful.” 

The Liberty Stage team know what they want from their marketing spend and they spread across multiple channels. Williams said, 

“Ideally we want to see a return on investment of about three times the amount spent. That has been delivered from Eventfinda more often than not. 

“Creating regional targeting ads and emails makes perfect sense and delivers the ticket sales as a result but we don’t want to be too segmented as we want a broad audience so we don’t miss anyone out.” 

The success of their advertising with Eventfinda has always been easy to track, 

“We receive the report from Eventfinda and reporting from our ticketing agents so we know how many bookings are coming after the advertising activity has launched. Sometimes we do direct URLs set up so we know exactly if the Eventfinda activity has generated sales but mostly we can correlate when the ads are going live as we always expect to see a big bump in ticket sales,” said Williams.